The Superior Taste Award
Excellence in taste endorsed by the world’s best chefs and sommeliers
Spice-up your sales with the leading taste certification
Life is too short not to eat and drink well. At least, that's what we believe at the Taste Institute. That is why we created the Superior Taste Award.
Since 2005, we have evaluated thousands of products from over 100 countries. Only the best where certified. Thanks to our jury of top-notch gastronomy experts, the Superior Taste Award is widely recognized in the Food & Bev industry. It is probably the most prestigious taste certification worldwide.
Products achieving an overall score above 70% in our sensory evaluations are granted the Superior Taste Award
What the Superior Taste Award can do for you
Stand out with top-chef endorsement
Differentiate in a dynamic market with a recognized label endorsed by the word's best chefs and sommeliers. Use the images of our famous jury members and their personalized comments about your product to produce high impact PR, social media and marketing content.
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Strong support for your business negotiations
Known by most actors in the F&B industry worldwide, the Superior Taste Award can help you convince retailers that don’t know your brand yet. As an objective benchmark of superior taste, it offers you a foundation for fruitful discussions about product quality with your buyers.
2
Gain prestigious recognition
Gain the ultimate recognition of your company and team’s efforts to offer the very best products to your customers. Our annual award media campaign generates broad press and social media coverage.Check our 2024 award video here or click on the image.
3
The notoriety of the Superior Taste Award amongst buyers around the world is very high. Obtaining the award helped us build our brand credibility & get referenced by many retailers internationally.
Having our products endorsed by world-class chefs has offered us great PR and social media content that generated massive, free visibility for our brand.
Our Secret Sauce
The world’s top chefs & sommeliers at your service
First impression
Vision
Olfaction
Taste
Final sensation
Texture
A rigorous tasting process backed by an objective methodology
We are very proud of our world-class jury and rigorous methodology, making our evaluations and award the most serious and respected in the market
How does it work?
1
Register your products online.
2
Send us your samples.
3
Products are tested.
4
Get your evaluation results & certification
What you will get
The Superior Taste Award Certificate & Medal
A 3-year worldwide License
The Superior Taste Award labels
Marketing tools & personalized digital material
The Prestige Awards
The International Taste Institute recognizes producers that demonstrate consistent remarkable product quality over several years with the following prestige awards:
The Crystal Taste Award
The Crystal Taste Award is granted to products that have been awarded 3 stars 3 years in a row.
The Diamond Taste Award
The Diamond Taste Award is granted to products that have been awarded 3 stars 7 times over a period of 10 years.
The Absolute Taste Award
The Absolute Taste Award will be granted to products that have been awarded 3 stars 20 times over a period of 25 years.
Want your products endorsed by top chefs & sommeliers?
Our international team of experts and consultants can assist you in your language. Don’t hesitate to get in touch.
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